Looking at the Samsung AR emoji created by a bunch of tech journos, there was something odd about them I just couldn’t put my finger on. Then it dawned on me; it makes everyone thin. Just like Bitmoji before it, Samsung are too worried they’ll offend you by making your avatar chunky, so everyone ends up thinner virtually than they are in real life. Apple sidestepped this by making their Animoji, well, animals. What a bizarre world we live in.